PARAGON LIQUORS

APAC AND CHINA BRAND PARTNER

Paragon Liquors is a purveyor of luxury alcoholic beverages in Asia with a vast portfolio consisting of various types of whiskey, wine, beer, and water. The company’s beverages are uniquely crafted, often encompassing the rich traditions which they are derived from.

The company’s portfolio is currently comprised of three main brands, namely Silkie Whiskey from Ireland, Gladstone Wines from the Wairarapa Wine Country in New Zealand, and the revolutionary beWater. Each have won various awards on the international stage. They place the utmost importance on the quality and richness of the beverages, allowing them to provide customers with an exquisite taste, unmatched by any.

OUR SCOPE OF WORK

INTERNAL ASSESSMENT AND BRAND MARKET ENTRY STRATEGY

This includes a review of current systems, sales channels, and opportunity for APAC pilot. A detailed snapshot is created to map out the competitor landscape, key partners, and localisation considerations for a successful brand market entry strategy.

PARTNER SELECTION, SETUP, AND EXECUTION

This covers the partner and retail selection, which is identifying key trade, wholesale, and service partners. We are also preparing the 4-year financial business plan, proposed operating model, and entry strategy and roadmap.

BRAND AND WHOLESALE MANAGEMENT

This begins with an introduction to new wholesale relationships across APAC that is aligned with the brand direction. We continuously manage and activate these partners by offering support on online and offline operational execution, SKU selection, training, marketing, and other services including finance and legal.

  • Silkie Whiskey

  • BEWATER

  • ceo of paragon liquors

  • Gladstone Vineyard

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